MORE INVESTORS
WITH VIDEOS— PILOT RESULTS
RESULTS
| Platform | Views | Growth |
|---|---|---|
| 50,490 | +133% | |
| TikTok | 41,360 | NEW! |
| 23,330 | +140% | |
| YouTube | 2,186 | NEW! |
| Total | 117,366 | +136% |
Donut Lab viral post excluded to show true organic campaign performance.
We have repeatable way to teach our audience and create trust. All these videos generated thousands of views!
SUCCESS.
WE BUILT A MEGAPHONE.
- —The videos reach exactly the right people, and the content is 100% on-topic.
- —We focus on investing in unlisted companies -> not famous people's personal-growth stories.
- —Views are well above average for a brand-new channel that isn't widely known yet.
- —The concept works across different experts, not just one strong personality.
- —The production process works well and is repeatable.
IF WE WANT MORE INVESTORS WE NEED TO...
We have two problems that no banner ad will ever fix.
EDUCATE
Most Finns have never invested in an unlisted company. They need to learn before they trust. That requires teaching, not advertising. This is the most cost efficient way to reach our audience and at scale.
BUILD TRUST
Trust is built through people. Our own experts on camera speaking with conviction about what we do, behind the scenes material etc. We need our own experts in front of the camera. Risto Siilasmaa talking about F-Secure won't teach our viewers about us.
The pilot proved both are achievable. Real investors found these videos. They watched. They engaged. It works. Now we need to take the next step.
HOW TO TAKE IT TO THE NEXT LEVEL
Multiple videos are still unpublished. When released and with selective boosting of the top performers the total reach from this single pilot is projected at:
For context, Helsingin Sanomat front page ad costs over €50,000 - for one day - to a general audience, with nothing left after. Kauppalehti €20,000, and our reach is 3X that.
IF WE WANT MORE INVESTORS, WE SHOULD BE MORE OUT THERE. TEACH AND CREATE TRUST.
"Finally, we get to talk about our business instead of someone else's. We own these channels and are not dependent on outside reporters. "
WHAT WINNERS DO? THEY CONTINUE WHAT SHOWS SIGNS OF WORKING.
Recommendation:
Continue the short-form expert video programme as a core investor acquisition channel.
We start spending money tactically to the videos which show signs of success and drives our messages!
Keep content focused on Springvest's own experts and investment cases. Educate viewers on unlisted investing.